M-T1-PC-08 · A 90-day try-out

A club plan for Local Heroes Campaign

Use this as a starting point. Cross out what does not fit, add what is missing and make it your club's own.

Where this idea came from

Playbook entry: M-T1-PC-08 · Local Heroes Campaign
Theme: Theme 1: Attraction & Visibility · Subtheme PC: Public Campaigns
Source material: Existing checked Theme 1 guide
Linked playbook entry: M-T1-PC-08 · Local Heroes Campaign

1. Is this worth trying here?

What we hope will change: Recognises overlooked community contribution through transparent, consent-led profiles that transfer attention to the cause and collective effort rather than creating a popularity contest.

What is happening in our club or community now?What is the smallest useful version we could try? What will we leave out?

Board contactPerson leading the workPerson checking what happened

2. Our 90-day try-out

What our club will do for Local Heroes Campaign
Step	What we will do	Who could lead it
1	Define the contribution being recognised and test criteria with community organisations.	Recognition Lead
2	Invite nominations through accessible public and partner channels and record conflicts.	Nominations Coordinator
3	Verify achievements privately and let each prospective feature set publicity boundaries.	Due Diligence Lead
4	Publish a balanced series that credits teams, context and the community cause.	Editorial Lead
5	Route audience offers to the featured cause and report what support materialised.	Community Liaison

3. Checks before we start

Things our club needs to check
Question	What it means for us	Who will check	Done?
Recognition must not depend on political alignment, Rotary membership, donation, media appeal or willingness to accept publicity.
Do not publish allegations, health details, home locations or third-party information that cannot be lawfully and fairly cleared.
HIGH - conflicts, defamation, privacy and popularity bias can turn recognition into harm.

4. What changed?

What we will keep an eye on
What matters	Where we are now	What we hope to see	How we will check	Who
Eligible nominations from outside Rotary networks

After 30 days

Is it reaching the right people? Is anything unsafe, unfair or harder than expected?

After 60 days

Make one useful change based on what people have told you.

After 90 days

Compare with where you started. Decide whether to change it, continue it or stop.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

We have checked this

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

We have checked this

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

We have checked this

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

We have checked this

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

We have checked this

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

We have checked this

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.

Open worksheet

Workflow and minimum-data register

Use this worksheet to map each step and keep only the information the club genuinely needs.

Open worksheet

Recognition and selection planner

Use this worksheet to recognise people's contributions fairly and ask before sharing their story.

Open worksheet