M-T1-PC-17 · A 90-day try-out

A club plan for Rotary Digital Awareness Campaign

Use this as a starting point. Cross out what does not fit, add what is missing and make it your club's own.

Where this idea came from

Playbook entry: M-T1-PC-17 · Rotary Digital Awareness Campaign
Theme: Theme 1: Attraction & Visibility · Subtheme PC: Public Campaigns
Source material: Existing checked Theme 1 guide
Linked playbook entry: M-T1-PC-17 · Rotary Digital Awareness Campaign

1. Is this worth trying here?

What we hope will change: Uses a measured mix of owned, partner, organic and paid digital touchpoints to move defined audiences from awareness to a secure, accessible Rotary action.

What is happening in our club or community now?What is the smallest useful version we could try? What will we leave out?

Board contactPerson leading the workPerson checking what happened

2. Our 90-day try-out

What our club will do for Rotary Digital Awareness Campaign
Step	What we will do	Who could lead it
1	Map the audience journey from first exposure to a single useful, measurable action.	Digital Campaign Lead
2	Build channel-native assets with captions, alt text, readable graphics and consistent claims.	Accessible Content Producer
3	Complete privacy, cyber, platform, brand and electoral-communication review before scheduling or buying media.	Digital Governance Lead
4	Launch in controlled waves, monitor quality and adjust spend or frequency without changing approved facts.	Channel Manager
5	Route enquiries, reconcile conversions and retire tracking, ads and landing-page variants at campaign close.	Data and Follow-Up Lead

3. Checks before we start

Things our club needs to check
Question	What it means for us	Who will check	Done?
Assess whether paid or organic content is electoral matter and apply platform, authorisation and disclosure requirements across every format and reuse.
Do not upload contact lists, create sensitive audience segments or enable unnecessary tracking without a documented lawful basis and approval.
HIGH - regulated content, targeting, analytics, account security and inaccessible journeys can expose both the public and the club.

4. What changed?

What we will keep an eye on
What matters	Where we are now	What we hope to see	How we will check	Who
Qualified reach within the intended audience

After 30 days

Is it reaching the right people? Is anything unsafe, unfair or harder than expected?

After 60 days

Make one useful change based on what people have told you.

After 90 days

Compare with where you started. Decide whether to change it, continue it or stop.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

We have checked this

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

We have checked this

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

We have checked this

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

We have checked this

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

We have checked this

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

We have checked this

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.

Open worksheet

Workflow and minimum-data register

Use this worksheet to map each step and keep only the information the club genuinely needs.

Open worksheet