What could this idea change?
Shows current service activity in an approachable format while making access information and ways to help easy to find.
M-T1-PS-16 · Theme 1
Instagram Story Series
Uses concise vertical story sequences to take viewers behind one project, answer common questions and offer an immediate, low-friction next step.
Where this idea came from
- Playbook entry
- M-T1-PS-16 · Instagram Story Series
- Theme
- Theme 1: Attraction & Visibility · Subtheme PS: Public Storytelling
- Source material
- Existing checked Theme 1 guide
- Linked playbook entry
- M-T1-PS-16 · Instagram Story Series
Could this work in our club?
- Mobile-first local audiences, younger adult volunteers, project supporters and event attendees using Instagram. Use when a project has a safe sequence of moments that can be explained across several frames.
Before you start
- A frame-by-frame plan with verified facts, permissions, alt text or spoken description and one action.
- Secure account access, response roster, moderation rules and a process for risky direct messages.
- Approved visual assets with location, child-safe, partner-brand and expiry controls.
At the end: Move personal questions to the authorised channel, save only approved highlights, close expired links and document what caused viewers to continue or leave.
Before your club says yes
Does the idea fit?
Talk with the people it is meant to serve and check that the need is real.
Who can say yes?
Name the person or group that can approve the work, spending and any safety arrangements.
Are people protected?
Check privacy, consent and safety. Collect only the information you genuinely need.
Can everyone take part?
Check the language, format, place, technology and cost for barriers.
Are the facts and permissions right?
Check names, claims, images, quotations, partner references and Rotary branding.
How will we learn?
Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.
Worksheets for your club
Open them online, print them or change them to suit the way your club works.
Communications and content planner
Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.
Open worksheetWorkflow and minimum-data register
Use this worksheet to map each step and keep only the information the club genuinely needs.
Open worksheet