Download this club pack

M-T1-PS-17 · Theme 1

Community Testimonial Campaign

Shares voluntary, verified first-person accounts of working with Rotary, using the speaker's own approved words to build credible community trust.

Where this idea came from

Playbook entry
M-T1-PS-17 · Community Testimonial Campaign
Theme
Theme 1: Attraction & Visibility · Subtheme PS: Public Storytelling
Source material
Existing checked Theme 1 guide
Linked playbook entry
M-T1-PS-17 · Community Testimonial Campaign

What could this idea change?

Lets community experience inform public understanding while preserving the speaker's dignity, context and right not to endorse Rotary broadly.

Could this work in our club?

  • Residents, prospective participants, volunteers, partners and supporters assessing whether to engage with a Rotary activity. Use when participants or partners independently want to describe a specific experience or outcome.

Before you start

  • A voluntary recruitment approach with no incentive tied to service access, funding or partner treatment.
  • Consent choices for wording, image, attribution, channels, duration, editing and withdrawal.
  • A fact-check and approval workflow that retains the speaker's original meaning.

At the end: Send contributors the live item and expiry date, thank them without further solicitation, complete corrections promptly and reassess consent before reuse.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

01

Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.

Open worksheet
02

Workflow and minimum-data register

Use this worksheet to map each step and keep only the information the club genuinely needs.

Open worksheet