M-T1-PS-20 · A 90-day try-out

A club plan for Global Impact Story Campaign

Use this as a starting point. Cross out what does not fit, add what is missing and make it your club's own.

Where this idea came from

Playbook entry
M-T1-PS-20 · Global Impact Story Campaign
Theme
Theme 1: Attraction & Visibility · Subtheme PS: Public Storytelling
Source material
Existing checked Theme 1 guide
Linked playbook entry
M-T1-PS-20 · Global Impact Story Campaign

1. Is this worth trying here?

What we hope will change: Connects a local club's verified contribution to a wider international project story, showing interdependence without claiming ownership of community-led outcomes.

2. Our 90-day try-out

What our club will do for Global Impact Story Campaign
StepWhat we will doWho could lead itOur dateHow we will know it is done
1Agree the campaign question and local-club contribution with the project owner and in-country partners.International Project Lead
2Collect current evidence and community-led perspectives through approved partner channels.Partner Liaison
3Draft the narrative with accurate geography, timing, currency, attribution and limitations.Global Story Editor
4Complete partner, consent, translation, safeguarding, financial-claim, rights and brand review.Cross-Border Review Lead
5Release locally with transparent action choices, monitor questions and share campaign results with partners.Campaign and Follow-Up Lead

3. Checks before we start

Things our club needs to check
QuestionWhat it means for usWho will checkDone?
Centre community and in-country partner agency and avoid poverty imagery, saviour language or claims that Rotary alone created change.
Verify dates, place names, exchange or currency statements, partner roles, expenditure claims and outcome evidence at release.
Critical — inaccurate or extractive international storytelling can harm communities, partners, funds and Rotary credibility.

4. What changed?

What we will keep an eye on
What mattersWhere we are nowWhat we hope to seeHow we will checkWho
Campaign assets approved by responsible project partners

After 30 days

Is it reaching the right people? Is anything unsafe, unfair or harder than expected?

After 60 days

Make one useful change based on what people have told you.

After 90 days

Compare with where you started. Decide whether to change it, continue it or stop.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

01

Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.

Open worksheet
02

Partnership and stakeholder map

Use this worksheet to agree what the club and any partners will each contribute, decide and protect.

Open worksheet
03

Workflow and minimum-data register

Use this worksheet to map each step and keep only the information the club genuinely needs.

Open worksheet