M-T1-MP-09 · Theme 1 · Media & Public Relations
Rotary Podcast Media Outreach
Pitch credible Rotary guests and community stories to established external podcasts whose listeners match the topic, rather than merely promoting a club-owned show.
What could this idea change?
Specialist and local audiences hear useful lived experience and practical service insights through programmes they already trust.
A simple way to start
- Match one guest and angle to a specific programme and episode pattern. Who could lead it: Podcast outreach lead
- Send a short personalised pitch with evidence and listening value. Who could lead it: Producer liaison
- Prepare the guest for conversational, unscripted questions and disclosures. Who could lead it: Guest coach
- Record under host direction with accurate names, links and boundaries. Who could lead it: Approved guest
- Check show notes, share within licence and log audience response. Who could lead it: Promotion coordinator
What should we look for?
- Targeted pitches align with each podcast's published remit.
Before we say yes
- Does it fit a real local need?
- Can people take part safely and fairly?
- Are the facts, permissions and Rotary branding right?
- Who will lead it, and when will we review it?