M-T1-MP-09 · A 90-day try-out

A club plan for Rotary Podcast Media Outreach

Use this as a starting point. Cross out what does not fit, add what is missing and make it your club's own.

Where this idea came from

Playbook entry: M-T1-MP-09 · Rotary Podcast Media Outreach
Theme: Theme 1: Attraction & Visibility · Subtheme MP: Media & Public Relations
Source material: Existing checked Theme 1 guide
Linked playbook entry: M-T1-MP-09 · Rotary Podcast Media Outreach

1. Is this worth trying here?

What we hope will change: Pitch credible Rotary guests and community stories to established external podcasts whose listeners match the topic, rather than merely promoting a club-owned show.

What is happening in our club or community now?What is the smallest useful version we could try? What will we leave out?

Board contactPerson leading the workPerson checking what happened

2. Our 90-day try-out

What our club will do for Rotary Podcast Media Outreach
Step	What we will do	Who could lead it
1	Match one guest and angle to a specific programme and episode pattern.	Podcast outreach lead
2	Send a short personalised pitch with evidence and listening value.	Producer liaison
3	Prepare the guest for conversational, unscripted questions and disclosures.	Guest coach
4	Record under host direction with accurate names, links and boundaries.	Approved guest
5	Check show notes, share within licence and log audience response.	Promotion coordinator

3. Checks before we start

Things our club needs to check
Question	What it means for us	Who will check	Done?
The host retains editorial control; paid placement or affiliate arrangements must be disclosed.
Secure permission before republishing audio, transcripts, artwork or edited clips.
Medium — conversational formats can expose confidential details, rights ambiguity and undisclosed commercial placement.

4. What changed?

What we will keep an eye on
What matters	Where we are now	What we hope to see	How we will check	Who
Targeted pitches align with each podcast's published remit.

After 30 days

Is it reaching the right people? Is anything unsafe, unfair or harder than expected?

After 60 days

Make one useful change based on what people have told you.

After 90 days

Compare with where you started. Decide whether to change it, continue it or stop.

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

We have checked this

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

We have checked this

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

We have checked this

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

We have checked this

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

We have checked this

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.

We have checked this

Worksheets for your club

Open them online, print them or change them to suit the way your club works.

Communications and content planner

Use this worksheet to prepare clear messages and check the facts, permissions and approval before sharing them.

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Facilitation and conversation guide

Use this worksheet to hold a respectful conversation, hear different views and tell people what happens next.

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Workflow and minimum-data register

Use this worksheet to map each step and keep only the information the club genuinely needs.

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