Rotary District 9510Membership HubLegendary Clubs PackageM-T1-PC-04

M-T1-PC-04 · Detailed guide · Theme 1

Youth Impact Campaign

Shows young people's contribution through youth-led, consent-safe content that gives schools, families and communities a practical route to support leadership and service.

Where this idea came from

Playbook entry
M-T1-PC-04 · Youth Impact Campaign
Theme
Theme 1: Attraction & Visibility · Subtheme PC: Public Campaigns
Source material
Existing checked Theme 1 guide
Linked playbook entry
M-T1-PC-04 · Youth Impact Campaign

Why a club might use this

Young people are represented as capable contributors with agency, not as promotional subjects, while adults see credible ways to remove barriers to participation.

Use it when

  • Students, parents and carers, educators, youth organisations and community supporters. Use when a youth initiative has school or organisation approval and outcomes young participants want to share.

Before the club starts

  • Youth-protection approval, screened adults and school or organisation communication boundaries.
  • Separate informed permissions for participation, names, images, quotations and each intended channel.
  • An accessible content plan that protects location, routine and other identifying details.

Capacity guide

Likely cost
$$
Lead time
6-8 weeks
People
4-6 screened adults plus youth and school liaisons

How to put it into practice

Detailed implementation steps for Youth Impact Campaign
StepActionSuggested owner
1Agree the campaign purpose, safe boundaries and decision rights with the youth organisation and participants.Youth Protection Lead
2Facilitate a supervised workshop in which young people choose themes, formats and calls to action.Youth Engagement Facilitator
3Create assets, then complete consent, safeguarding, factual and accessibility review.Content and Rights Lead
4Release content through approved adult-managed channels and monitor interactions closely.Channel Moderator
5Report audience actions back to participants and remove or amend content when permissions change.Campaign Sponsor

Controls and safeguards

  • No private member-to-minor messaging, geolocation, live location disclosure or unmoderated youth comments.
  • A young person's decision not to appear publicly must not affect access to the program, recognition or future opportunities.
  • HIGH - child safety, consent, digital permanence and power imbalance require formal youth-governance controls.

What to measure

  • Young participants approving final representation

Follow-up: Debrief participants through the approved youth channel within one week, share what the campaign changed and reconfirm permissions before any later reuse.

Related playbook entries

  • M-T1-YS-05
  • M-T1-YS-16
  • M-T1-DA-20

Before your club says yes

Does the idea fit?

Talk with the people it is meant to serve and check that the need is real.

Who can say yes?

Name the person or group that can approve the work, spending and any safety arrangements.

Are people protected?

Check privacy, consent and safety. Collect only the information you genuinely need.

Can everyone take part?

Check the language, format, place, technology and cost for barriers.

Are the facts and permissions right?

Check names, claims, images, quotations, partner references and Rotary branding.

How will we learn?

Note where things stand now, check in at 30, 60 and 90 days, and decide what to do next.